BACILLUS TECHNOLOGY

REBRANDING SCHOOL PROJECT 2024

BRIEF:

REBRANDING OF THE COMPANY PURE EFFECT TO UP SALES AND RECOGNITION GLOBALLY. THEY USE BIOTECH AND ACTIVE BACTERIA TO CHANGE OUR LAUNDRY HABITS AND REDUCE THE USE OF WASHING MACHINES. HOWEVER, THEIR DESIGN IS NOT COMMUNICATING THE REVOLUTIONIZING EFFECTS OF THEIR PRODUCT.

SOLUTION:

Pure Effect needs a new cohesive design system, an identity, that is used across all channels. This means developing a new logo, new colors, new typography, social media templates, website, packaging label, and looking into new imagery. We decided to rename them to Bacillus Technology, refine their supply and completely transform the design of everything from products to website and social media.

TEAM:

RIO FÄLLBERG
ISABELLA WRETMAN
CLARA ROLLNY

PURE EFFECT PRODUCTS BEFORE:

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R10 2002