AGENDA 2027
SCHOOL PROJECT 2023BRIEF:
CREATE AWARENESS ABOUT ELECTROLUX SUSTAINABILITY REPORT.
SOLUTION:
We are introducing Agenda 2027, an industry initiative in response to the UN’s Agenda 2030, with a revised deadline aligned with Electrolux Group's sustainability efforts. As a thought leader, we need to lead others forward. We’re doing this by releasing a handbook on how to achieve scientifically-based climate goals three years ahead of schedule, which aligns with Electrolux Group's sustainability report. The book will be sent to selected industry partners before the official release to spread the message: "If we can do it, so can you."
The handbook serves as an invitation to the initiative, where Electrolux Group welcomes colleagues to unite in shaping the way forward. Key events include roundtable discussions and a joint booth at Almedalen Week. The handbook is designed to be something industry partners will take pride in, which is why we've turned the report into a book, with a new cover design each year by different designers and illustrators. This approach shows that Electrolux Group is always looking for the next step, taking the right approach to leadership by empowering others to reach the same level. Leadership in sustainability is not about winning but about guiding development toward a more sustainable world.
The handbook serves as an invitation to the initiative, where Electrolux Group welcomes colleagues to unite in shaping the way forward. Key events include roundtable discussions and a joint booth at Almedalen Week. The handbook is designed to be something industry partners will take pride in, which is why we've turned the report into a book, with a new cover design each year by different designers and illustrators. This approach shows that Electrolux Group is always looking for the next step, taking the right approach to leadership by empowering others to reach the same level. Leadership in sustainability is not about winning but about guiding development toward a more sustainable world.
TEAM:
DINA WURSÉ - Production leader
ELSA HELGESSON - Strategic communication
JOEL BERG - Growth Marketing
DAVID DAHLGREN - Copywriting
EVELYNE UITTOMÄKI JÄRNEFELT - Public Relations
RIO FÄLLBERG - Communication Design
ISA CICOLETTI - Digital Design and Strategy
ELSA HELGESSON - Strategic communication
JOEL BERG - Growth Marketing
DAVID DAHLGREN - Copywriting
EVELYNE UITTOMÄKI JÄRNEFELT - Public Relations
RIO FÄLLBERG - Communication Design
ISA CICOLETTI - Digital Design and Strategy
MY CONTRIBUTION: