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GEHENNA

SCHOOL PROJECT 2023
BRIEF:
SELL A PRODUCT AND MARKET IT FROM HELL.
SOLUTION:
GEHENNA IS THE NAME OF THE WINE COLLECTION FROM HELL. 
IT CONSISTS OF NINE DIFFERENT WINES, EACH OF WHICH REPRESENTS 
THE ABYSS OF HELL IN THE FORM OF NINE CIRCLES. 
THE CONCEPT  IS BASED ON DANTE’S INFERNO 
WHICH IS THE FIRST PART OF DANTE’S BOOK THE DIVINE COMEDY. 
AS THE CIRCLES GET PROGRESSIVELY WORSE, THE WINES GET RICHER.  

TEAM:
RIO FÄLLBERG
ISABELLA WRETMAN











   

R10 2002