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ICA SELECTION

SCHOOL GROUP PROJECT
2024
BRIEF:
ICA Selection 2.0.
Create a new and updated ICA Selection that clearly and unmistakably manifests the position as ICA's absolute premium product range. Identify the added values that will drive the premium position and the brand forward in a modern and inspiring way. Develop a packaging design for the entire ICA Selection, exemplified by 4-7 products from different segments. 
SOLUTION:
We wanted to capture the sensory feeling of a farmers market, with a modern and eye-catching twist. Paper-wrapped cans and jar lids, glass bottles of freshly squeezed juice, and uniquely innovative product solutions should evoke a sense of craftsmanship and showcase a carefully selected assortment.

To redefine and enhance ICA Selection's premium feel, we chose to move away from the simplicity and minimalism previously exhibited by ICA Selection. To ensure that the products stand out on the shelves, the design and packaging should clarify the product's quality and sustainability profile while visually differentiating itself more clearly from other ICA brands.

Drawing inspiration from ICA's other brand categories (ICA BAS%C, I<3Eco, etc.), we created the hand-drawn star as a symbol for ICA Selection. This symbolizes something carefully chosen and a product of high quality.
TEAM:
RIO FÄLLBERG
HAPPY BLOMBERG
CATO
ISOBEL KRONLUND













R10 2002